N E W S

For immediate release

Date: May 22, 2009

Contact: June Hussey, media relations, 977-5133

Friday's Farmers Market at Broadway Village Opening June 5th

Indoor/Outdoor Market a Springboard to Continued Revitalization of

Arizona's Oldest Neighborhood Shopping Center

Tucson, Ariz. (May 22, 2009) New owners anticipate a strong turnout

for the launch of Friday's Farmers Market at Broadway Village, Tucson's

first indoor/outdoor farmers market, starting at 8 am on June 5th.

More than 40 Southern Arizona vendors will showcase products--from

locally-grown organic produce and grass-fed beef, to baked goods and

Sonoran-style hot dogs--for five hours on the 5th, announced Randall

Finfrock, managing partner for Broadway Village. Live music will be

provided by Amber Norgaard.

We've received overwhelming support for the farmers market from

surrounding neighbors, 94 said Finfrock, who is overseeing a three-year

plan to restore and reposition the 70-year old retail landmark.

According to Finfrock, the idea for a Farmers Market started to

germinate after he listened to neighbors reminisce about the virtues of Broadway

Village Market, closed now for 25 years. Back then, neighbors from

Broadmoor, Colonia Solana, Sam Hughes and El Encanto neighborhoods could

walk to Broadway Village to get a custom cut of beef from the butcher or

sit down at the drugstore counter to indulge in a Cowboy Burger and Green

River. In its heyday, Broadway Village was a neighborhood shopping center in

the truest sense of the term.

The long-term goal of Finfrock and his partners, including the DeConcini

Family, is to bring back those glory days with an old-fashioned

specialty grocery. In the mean time, he says the weekly farmers market will help

address the dearth of grocery services in the densely populated central

city and will dovetail with the growing nationwide popularity of whole foods

in general and farmers markets in particular.

Tucson has certainly seen its share of growth in the farmers market

segment, but some markets close for the summer, creating a timely opportunity for

Broadway Village to begin offering vendors and shoppers a unique

historical venue on a great shopping day. Vendors will be situated outdoors in

numerous shaded breezeways and landscaped courtyards, as well as inside 6,000

square feet of air-cooled space previously occupied by Table Talk.

Vacant commercial space is an unfortunate sign of the times, but

we re turning lemons into lemonade by offering Tucsonans a great place to stop

and shop on Friday mornings, catch a good cup of locally-roasted coffee and

a pastry, and get a jump on weekend entertaining with some really great,

fresh local products you can 92t find in traditional grocery stores,

Finfrock said.

Located at the southwest corner of Broadway Boulevard and Country Club Road in the heart of

Tucson, Broadway Village is Arizona's oldest neighborhood shopping center.

Designed by Josiah Joesler and built by Tucson's visionary developers John and

Helen Murphey, Broadway Village has been undergoing a restoration under new

local ownership since early 2008. It will celebrate its 70th year as a Tucson

landmark this fall.

Tucsonans with personal stories, photos or memorabilia relating to the

early days of Broadway Village are urged to stop by the Broadway Village booth

at Friday's Farmers Market between 8 am and 1 pm on Friday, June 5th. The

first 100 shoppers to stop by will also be eligible to receive a reusable

shopping tote, compliments of Broadway Village.

There really is no other place in Tucson quite like Broadway Village,

for its architectural and historical significance as well as its convenient

location to Downtown, UA and venerable inner-city neighborhoods,

Finfrock said. We welcome all Southern Arizonans to come out and enjoy this

Spanish mission treasure.

Starting June 5th, Friday's Farmers Market at Broadway Village will be

open year round every Friday, from 8 to 1, at the southwest corner of

Broadway and Country Club.

For up-to-date information, join the Facebook group Friday's Farmers

Market at Broadway Village.

Vendors as of May 22, 2009

Stout's Cider Mill (cider and fruit pies), Wilde Rose Coffee Co., Blue

Jewel Body Care (formerly Body and Soul), Keva Juice, San Rafael Valley

Natural Beef, M Triangle Ranch, Paula's Mexican Restaurant, Wild West Kettle

Korn, Huatabampo Sonora Hot Dogs, 50 Mile Farms (lettuce), Sweet Art (baked

goods), Gelato Dessert Caf E9, Buckaroo Brand Wild Alaskan Salmon,

Arizona Rub, K & B Distributors (roasted corn, chilies), Five-Star Jerky,

Seasonal Fresh (Florence produce), Supernatural Organics, Sun Valley Farms

(Willcox), Tubac Farms (only organic produce), My Fertile Farm (fertile eggs), Blue

Hen Farm (eggs), Picture Rocks Cactus Nursery, Ausperitea (Asian tea

company), Yuma Citrus Growers, Natural Soap Company, Deep Breath Designs (herbal

products), Cheryl Kline and Kristan's Bags (coif grocery bags), Arizona

Cactus Ranch (prickly pear products), Tucson Tamale Company, Blackberry

Bear Creations (knitted items & yarn), Giovanni's Cafe (mobile kitchen with a

9-page menu), Indigenous Nutrition (honey and superfoods), David

Romero's Dried Nuts & Fruits, Truly Tuff Tool (an eco-friendly hoe), Denize

Designs Handcrafted Gifts, Etched in Stone (decorative concrete work), Southwest

Salsa Company, Inca 92s Peruvian Cuisine (empanadas & bakery items),

Performance Fitness, La Baguette French Bakery & Breads, Speedy BBQ

(ribs and sandwiches), Savon Flowers, and Bella Fiore (custom silk floral &

Southwest designs).

For farmers market vendor inquiries call Ed Dubis at 520-603-8116. For

longterm commercial leasing opportunities, call Craig Finfrock,

520-290-3200.